Marketing Communications

General Recommendations for Social Media

Social media includes networks used for having online conversations and for sharing content. 

Hendrix College uses social media to promote its academic mission, student and faculty achievements, campus events, and to engage with alumni, community members, and prospective students and families.

Many faculty and staff members use social media for both personal and professional purposes. To protect your personal and professional reputation, as well as the College’s reputation, Hendrix faculty and staff members should remember these guidelines:

  • Be accurate and honest.
  • Be aware of your audience and be respectful and sensitive about the content you create or share.  Academic freedom and free speech are fully respected at Hendrix, but faculty/staff/students should avoid creating or sharing content (or engaging in an online conversation) in a manner that would compromise campus safety, exhibit malicious intent, or violate the College policies.
  • Be confidential. Don't publish private or proprietary information about Hendrix, its students, its alumni, or its employees. Use good judgment and follow college policies and federal requirements. 
  • Be effectiveIn addition to using social media, contact the Office of Marketing Communications for event publicity support and to share good news about the College. 
  • Be transparent. When appropriate, indicate that your opinions are personal. Avoid conflicts of interest. If you are compensated for writing a blog post or creating social media content, see the FTC's website on blogger compensation and disclosure.