News Center

Two Hendrix Student Teams Advance in Donald W. Reynolds Governor’s Cup

CONWAY, Ark. (March 13, 2016) – Two Hendrix College student teams have advanced to the final rounds of the annual Donald W. Reynolds Governor’s Cup Collegiate Business Plan Competition.

“This is the first year Hendrix College has had more than one team advance in the Governor’s Cup competition,” said Hendrix accounting professor Dr. Lyle Rupert, chair of the Hendrix Department of Economics and Business and faculty adviser for the student teams. “Entrepreneurship is the backbone of the American economy, and its popularity at the collegiate level has never been stronger. Many colleges and universities are developing programs, majors, and even Ph.D.s in entrepreneurship. I appreciate the Arkansas Capital Corporation Group and the D.W. Reynold’s Governor’s Cup for making this opportunity available to our students.”

EcoForYou was one of 12 overall undergraduate division semi-finalists and one of seven agriculture division finalists.

EcoForYou student team members include:

  • Olivier Kwizera ’17
  • Elvis Maung ’17
  • Farai Musariri ’17
  • Cloris Tian ’17

“Eco For You Corporation is a chicken fertilizer processor that proposes 1.) Collecting chicken waste from existing farmers in Randolph county; 2.) Biological digestion of the chicken waste to remove raw manure toxins, as well as to generate methane which will be used to power the system and potentially generate income in the future from electricity sales; and 3.) Selling the final fertilizer product, a much greener product than most current fertilizer options to the numerous cash crop farmers in Northeast Arkansas,” according to their project description. “We are a startup driven by bringing and adapting the most recent biological advancements in chicken waste disposal techniques to the Northeast Arkansas landscape, to reduce the potential harm to chicken waste handlers and to keep Arkansas natural by minimizing environmental pollution.”

EcoForYou also received the second place award in the Hendrix College Entrepreneurial Studies Program Business Plan Competition this year. 

“This team used a strong combination of biological knowledge and business skills to provide an environmentally sound process to benefit both chicken farmers needing to get rid of chicken waste and cash crop farmers need an inexpensive source of fertilizer,” said Rupert. “This green business will reduce environmental pollution.”

Demetrix was one of six overall graduate division finalists and one of seven agriculture division finalists.

Demetrix student team members include:

  • Connor Bell ’16
  • Payton Finch ’16
  • Jeffery May ’16

“Demetrix is an agricultural technology solutions company based on the use of modernizing farm business and utilizing the latest drone imaging technology. As drone technology matured, the use of drones has become financially feasible for hobbyists and commercial applications alike. Our business will utilize drone technology to provide analysis of crop growth, feedback on real-time data, and true infrared images of fields, which will allow more efficient allocation of resources and time by farmers. The idea for the company was born from the realization that while many industries have quickly adopted new technologies, agriculture is often overlooked as a source of practical applications of new technologies. A disconnect exists between the agricultural sector and the tech world because most agriculture exists in areas far away from tech innovation centers. Thus, our business seeks to bring the technology of productivity software and drones directly to farmers: we will facilitate complete implementation of these technologies without the need for farmers to find tech solutions, implement them, and troubleshoot the products on their own,” according to the team’s description. “We differentiate ourselves by providing a full services farm tech concierge firm and offering true infrared technologies that cannot compare in price and timeliness to our competitors. We are implementing several cloud based computing solutions and testing our Keystone product, aerial drone imaging with data analytics and advisements.”  

Finch, team leader for Demetrix, was a finalist in the Governor’s Cup competition two years ago with a plan to provide an entertainment venue in Argenta. 

“For this competition, Demetrix brings high-tech to the agriculture industry in the form of drones,” Rupert said. “The drones will incorporate infrared imaging to help farmers analyze crop growth and other issues so they can more efficiently allocate water, fertilizer, and other resources.”

Thirty-seven business plans were submitted for this year’s competition. Teams were reviewed by 36 judges and were judged in several areas, including viability of their products/services; their proposed management teams; potential competitors in the marketplace; possible critical risks to their businesses; and financials, including proposed cash flows, income statements, a balance sheet, and funds required for startup/operation.

The 20 semi-finalist and finalist teams will give oral presentations on March 31 and April 1 at the Little Rock Marriott conference center.

“Over the next few weeks, EcoForYou and Demetrix will submit a revised business plan and prepare for oral presentations to the judges,” Rupert said. “Finalists will present 90-second elevator-pitches at the awards luncheons under the assumption they are on an elevator with a possible investor and have only 90 seconds to explain their product or service hoping to secure an investment before the investor leaves the elevator.”

Read more

About Hendrix College

Hendrix College is a private liberal arts college in Conway, Arkansas. Founded in 1876 and affiliated with the United Methodist Church since 1884, Hendrix is featured in Colleges That Change Lives: 40 Schools That Will Change the Way You Think about Colleges and is nationally recognized in numerous college guides, lists, and rankings for academic quality, community, innovation, and value. For more information, visit www.hendrix.edu.