Hendrix Magazine

Calling Hendrix Alumni: We’re in the Homestretch!

PhoneathonBy Rob O’Connor ’95
Director of Foundation Relations

Hendrix is in the homestretch of the largest comprehensive campaign in the history of the college. With the support of alumni and friends, we have received more than $97 million in gifts and pledges (as of April 25, 2010) toward our $100 million campaign goal.

Two priorities remaining in our campaign are increasing support for the Annual Fund and meeting a prestigious challenge grant from the Kresge Foundation of Troy, Mich., to complete the Student Life and Technology Center (SLTC).

The Hendrix Annual Fund (which includes the Alumni Loyalty Fund and Parent Fund) provides much-needed student scholarship and financial assistance, as well as critical academic and student life resources. With 1,463 students on campus this year, the Hendrix Annual Fund has never been more important.

The 2009-2010 Annual Fund goal is $1.9 million. Currently, we have raised $1.36 million. To meet our Annual Fund goal by May 31, 2010, we must do two important things:

  • We need 20 new President’s Club members and 25 Young President’s Club members to meet our goal by May 31. The college is looking for a total of 70 new President’s Club members ($1,000/year) and 50 new Young President’s Club members ($500/year for alumni who graduated in the past 15 years).  
  • We need to increase overall alumni participation, regardless of the dollar amount. While Hendrix competes with some of the country’s leading liberal arts colleges, the percentage of our alumni who give annually falls far short of our peers (e.g. 30 percent for Hendrix versus approximately 40 percent at Rhodes College, etc.). Currently, alumni participation in the Annual Fund is at 25 percent toward our goal of 32 percent for this fiscal year. 

The Kresge Challenge provides an extraordinary opportunity to complete the fundraising for the SLTC. Hendrix has raised more than $25 million toward the $26 million goal. To successfully meet the challenge, we must secure the remaining $995,000 in gifts and pledges for the SLTC by June 2010. Naming opportunities still exist for gifts and pledges at the $25,000+ level.

Thank you for helping to make a difference in the lives of our students and faculty with your gift.

Hendrix Alumni Loyalty Fund
Leigh Lassiter-Counts ’01

Hendrix Kresge Challenge
Michael V. Hutchison