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Hendrix President Selected to Participate in Department of Defense’s Joint Civilian Orientation Conference

CONWAY, Ark. (March 8, 2018) – Hendrix College President William M. Tsutsui has been selected to participate in the 2018 Joint Civilian Orientation Conference (JCOC) hosted by the Secretary of Defense. The JCOC program is the oldest and most prestigious public liaison program in the Department of Defense.

From June 10-16, Tsutsui and other members of this select group of civilian leaders will spend several intense days at military installations, engaging with senior military officials and U.S. Service members. In addition to participating in tactical training exercises, the group will gain a better understanding of the roles and mission of the U.S. Armed Forces; their skills and capabilities; and the equipment employed in defense of our nation.

The JCOC program is directly linked to the Department of Defense’s new initiative, This Is Your Military. The goal of this initiative is to educate and accurately inform the American public on the military’s relevance, innovativeness, and the ways it is a force for good. It also seeks to introduce the American public to those who currently serve, and to dispel common misperceptions about the military.

“I’m honored to have been selected to participate in the JCOC program,” Tsutsui said. “I look forward to getting to know our military and seeing just some of the incredible work done by our Armed Forces day in and day out.” 

The objective of the JCOC public liaison program is to help bridge the growing military-civilian divide by: 

  • Educating and informing participants about the strength and readiness of the U.S. Armed Forces through personal observation of Army, Marine Corps, Navy, Air Force, and Coast Guard operations.
  • Providing a better understanding of the rewards of military service.
  • Providing the American public opportunities to obtain a better understanding of national defense policies and programs through the eyes of opinion leaders who have spent time with their military.

About Hendrix College

A private liberal arts college in Conway, Arkansas, Hendrix College consistently earns recognition as one of the country’s leading liberal arts institutions, and is featured in Colleges That Change Lives: 40 Schools That Will Change the Way You Think About Colleges. Its academic quality and rigor, innovation, and value have established Hendrix as a fixture in numerous college guides, lists, and rankings. Founded in 1876, Hendrix has been affiliated with the United Methodist Church since 1884. To learn more, visit