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Hendrix College Names New Vice President for Marketing Communications

CONWAY, Ark. (April 4, 2017) – Hendrix College alumnus and staff member Rob O’Connor will serve as Vice President for Marketing Communications following the retirement of current Vice President Helen S. Plotkin in May.

“Following a longtime leader like Helen Plotkin is a tall order,” said Hendrix President Bill Tsutsui. “Fortunately, Rob has worked closely with Helen during his career at Hendrix and knows how this office supports our strategic plan and our capital campaign. He cares deeply about Hendrix and is committed to its long-term success. He will be a great colleague to our senior leadership team, Board of Trustees members, faculty, staff, and alumni.”

A 1995 Hendrix graduate, O’Connor became Associate Vice President for Marketing Communications in 2015 after joining the Office of Marketing Communications in 2010 as Director of College Communications. He serves as editor of the award-winning Hendrix Magazine and manages the College's marketing communications and media relations activities. He is a Council for the Advancement and Support of Education (CASE) Gold Award and International Association of Business Communicators (IABC) Arkansas Bronze Quill Award winner.

Prior to joining the Marketing Communications team, O’Connor was Director of Foundation Relations in the Office of Development at Hendrix. During the College’s previous $100 million capital campaign, he successfully developed funding proposals to philanthropic foundations and major donors to support the Hendrix Odyssey Program, endowed scholarships, and new facilities, including the Student Life and Technology Center and Wellness and Athletics Center.

A former print journalist, O’Connor was recognized by the Arkansas Press Association and Arkansas Associated Press Managing Editors and was named the 2006 U.S. Small Business Association Arkansas Small Business Journalist of the Year. He has a master's degree in professional and technical writing from the University of Arkansas at Little Rock. He is a 2013 Faulkner County Leadership Institute graduate and a board member of the Conway Symphony Orchestra and Conway Public Schools Foundation.

“I am honored to follow Helen and excited to work with such an inspiring group of colleagues, faculty, staff, students, alumni, and friends who have made Hendrix one of the country’s leading liberal arts colleges,” O’Connor said.

About Hendrix College

Hendrix College is a private liberal arts college in Conway, Arkansas. Founded in 1876 and affiliated with the United Methodist Church since 1884, Hendrix is featured in Colleges That Change Lives: 40 Schools That Will Change the Way You Think about Colleges and is nationally recognized in numerous college guides, lists, and rankings for academic quality, community, innovation, and value. For more information, visit www.hendrix.edu.